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B2B Marketing Content Pt 6 – Taking a Strategic Approach to Content Creation
John Jantsch, Duct Tape Marketing founder, gave a presentation at Gathering 2011 on the importance of content creation for business. He adds another dimension to the simple formula of more content as...
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B2B Marketing – What’s It Like to Work with You? Does Your Website Tell the...
When I get an inquiry from a business owner who is interested in working with me, the first thing I do is visit their website. I operate from the premise that your website and blog should be the...
View ArticleTip #2 – How a Blog Can Help You See More Leads – 365 Marketing Tips
© 2011 Dawn Westerberg Consulting, – Tip #2 – How a Blog Can Help You See More Leads – 365 Marketing Tips Related Posts:Tip #1 – Customer Case Studies – 365 Marketing TipsPlease consider a donation to...
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B2B Marketing – Inbound Marketing Is Occurring: Are You In The Market?
Statistics say that over 70% of customers search before they buy. That is the essence of inbound marketing – customers come “in” and review your website and blog and qualify themselves. Businesses...
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B2B Marketing – 3 Marketing Blunders You’d Never Commit Face To Face
Have clarity on your ideal customer profile Think about the most qualified opportunity you have right now. Chances are you’ve been working with them for several months and there has been much...
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B2B Marketing: SEO And Content As Cart And Horse
Why do B2B business owners invest in SEO? They know that people are searching for information. It also annoys them when they see a lesser competitor outrank them when they do a search of their key...
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B2B Marketing Recidivism – How Defaulting To Your Comfort Zone Can Be Hazardous
Raising Arizona is a movie I’ve watched numerous times and one of my favorite scenes is when H.I. is before the parole board pleading that he has changed his ways and will no longer resort to...
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B2B Marketing – Is Your Messaging As Versatile As Gary Oldman?
One of my favorite actors is Gary Oldman. I saw him first as Sid Vicious in Sid and Nancy. He’s played Lee Harvey Oswald, Beethoven, Mason Verger, and most recently as George Smiley in Tinker Tailor...
View ArticleBlogging for Business
© 2011 Dawn Westerberg Consulting, – Blogging for Business Related Posts:Social Media for CPAsDo The Work! A Book for B2B Strong, Silent TypesB2B Marketing Tip 3 – Your Top 100Dawn’s Jukebox –...
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Getting People to Comment on Your Blog – The Real Secret
Online traffic factors into the number of comments your blog posts attract. In a really good article on Boostblogtraffic.com, the post 14 Devious Tactics for Getting More Comments on Your Blog Posts...
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